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eKrafts Online is a NABARD supported e-commerce portal that puts each artisan figuratively in front of his or her buyer, and showcases the care and painstaking technique behind each piece, thereby creating a fair-price environment without layers of middlemen. For consumers, eKrafts Online represents a professionally curated, fair-price marketplace, with details on-hand about the craft and craftsperson.
9th Art is the marketing & communications advisor to the brand in addition to having created the identity, and designing packaging and website.